Why This Book Matters More Than Ever

Almost every decision you make shapes the course of your life. From choosing a career to investing your savings, from hiring a new employee to deciding whether to trust someone, you are constantly navigating a world of choices.

But here’s the truth: most of these decisions aren’t made the way you think. They aren’t the result of cool, calculated logic.

Instead, our decisions are driven by a brain that is evolved to survive in a dangerous, primitive world—not to excel in the modern, AI-powered one.

And yet, your decisions determine everything—your success, your relationships, your future.

The Questions This Book Answers

• Why do we often make "bad" or “safe & fast” decisions instead of the "best" ones?
• Why are we so easily influenced by urgency, scarcity, or what others are doing?
• How can we regain control when technology, media, and even AI are designed to override our best interests?

In Decoding Decision Making, author Prashanth Godrehal takes you inside the fascinating science of how your brain works when making choices—and how to use this knowledge to make smarter, faster, better decisions.

Drawing from neuroscience, behavioral economics, social influence research, how succesful leaders make decisions to timeless wisdom traditions, this book is both a revelation and a toolkit.

What You’ll Learn

• How the Brain Makes Decisions: The Brain is the most important organ in our body, and decision-making is an important function. But little is taught about how the brain makes decisions. Learn the latest neuroscience, behaviour science concepts
• Decision Triggers: Contrary to popular beliefs, we humans are most evolved and make rational decisions; 95% decisions are impulsive and driven by short cues or triggers. Learn why this matters a lot and how to use it
• AI vs. Human Decision-Making: Why machines have unlimited energy and data, but your brain is trained for survival—and how to compete in the age of algorithms.
• The Emotional Hijackers: How fear, scarcity, and urgency distort your decisions—and how to break free.
• Taking back control: How top leaders leverage proven methods, intuition, and checklists to make their biggest decisions
• Timeless Wisdom for Modern Choices: What is intuition, and how to develop the means to decide through intuition. What do the timeless wisdoms of Yogic Science, Buddha teach us about decision-making?

Why This Book?

Over two decades ago, I believed I would make decisions only after I had complete control and had all data.

I thought we humans can make the best decision provided we consider all options. Then real life taught me otherwise—through career crossroads, investments gone wrong, startup struggles, and leadership challenges.

I learned the hard way that emotions, instincts, and subtle influences shape far more of our decisions than we care to admit.

That curiosity drove me to study psychology, neuroscience, and persuasion for over 20 years, culminating in my certification as a Cialdini Institute Coach in 2022.

This book is the culmination of that journey—a practical, research-backed guide to understanding your mind and taking back control.

Perfect For:

• Professionals who want to make sharper business and career decisions
• Leaders who want to influence and guide the teams ethically.
• Parents who want to raise kids to think independently and make the right choices that are value-driven
• Anyone who wants to avoid costly mistakes and improve judgment in life

Impact on Readers:

• Unlock Clarity: See how decisions are made—and why awareness is your first step to power.
• Outsmart Manipulation: Recognize when others (or algorithms) are steering your choices.
• Master the Decision Blueprint: Apply a step-by-step framework to personal and professional situations.
• Thrive in the Age of AI: Combine human intuition with technology for the best results.

The principles of decision-making have shaped destinies from battles of kingdoms to boardrooms of today's corporations.

Now, it’s your turn to master them.

📖 Decoding Decision Making: How Your Brain Decides & How to Take Back Control in the Era of AI

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